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Product branding and graphics
Product brand development and graphics for Halfords cycle ranges. Includes the mainstream Apollo range, the upmarket Carrera brand and also the ‘street’ and youth culture influenced X-rated models.
I have been in a partnership of designers who have worked with Halfords Bike Hut for over 3 years and have been involved on various briefs for the team at Halfords. A typical project would involve researching target audiences, visual concepts, final solution presentations, and preparation of final artwork for production.