Press advertising
A trade press advertising campaign for an online company dealing in mobile phone and PC technologies.
Auxtel wanted to achieve a real stand-out from the dry and boring advertising that filled the pages of the trade magazines. To achieve this, I created a campaign based on taking part of a PC or mobile phone and twisted it visually to illustrate the message of the ad. Using bold colour and stylish but simple illustrations ensured that the advertising stood apart from their fussy-looking competition.
