Branding and packaging design
Baby Aid's brand image and packaging has to communicate two key points. Firstly that they produce specialist first aid packs and information geared towards babies and young children and secondly it needs to express a sense of safety and reassurance to the parents.
The solution for the design of the branding involved a playful mix of the child-like graphic for the cross and the more authoritarian type. This feel was then carried into the packaging design and the First Aid guide entitled, "How to make it better", that was included in the pack.
