Product branding and graphics
Product brand development and graphics for Halfords cycle ranges. Includes the mainstream Apollo range, the upmarket Carrera brand and as well as the ‘street’ and youth culture influenced X-rated and Trax models.
I have been in a partnership of designers who have worked with Halfords Bike Hut for over 4 years and have been involved on various briefs for the team at Halfords. A typical project would involve researching target audiences, visual concepts, final solution presentations, and preparation of final artwork for production.
Following on from the product branding work on the various bike ranges, we also designed the branding for Halford's re-vamped roofbox range - Exodus. This involved creating a brand aimed at an aspirational audience and then applying the brand to the actual products themselves.
